Niacinamide for a unified complexion: anti spots, redness and yellowing of the skin

Easing age-related spots is one of the missions of vitamin C. Used as a pure active ingredient, it strengthens the skin's defense mechanisms and gives the face back its natural radiance. Essential in our diet, vitamin C rapidly conquered the shelves of cosmetic products. This molecule has everything to please: natural, very well tolerated by the skin, it provides many benefits. A powerful antioxidant, it is one of the allies that protects the skin from the aging effects of the sun. <h2>Origin of vitamin C </h2> Vitamin C is naturally found in fruits and vegetables such as kiwi, lemon, orange, bell pepper or even broccoli. Also known as ascorbic acid, it is found in a many dietary supplements and in some medications.  Be careful, however, because vitamin C is fragile. Soluble in water, sensitive to light and heat, it can quickly lose its benefits. This is why its use in cosmetics is subject to many precautions. In particular, manufacturers must ensure that it is protected to prevent its degradation. <h2>What are the effects of vitamin C on the skin?</h2> The antioxidant virtues of vitamin C make it one of the most effective healthy glow assets. In particular, it preserves the youthfulness of the skin by limiting the effects of photoaging. 
Thus, it attenuates the cutaneous spots related to age and to a repeated exposure to the sun.     Oxidation is a natural process triggered by the production of free radicals. External aggressions generate an overproduction of free radicals, which exceed the antioxidant defense capacity of the skin and attack its healthy cells and proteins. This is when the visible signs of aging appear.     Ascorbic acid has three main functions: ● Antioxidant: vitamin C fights against free radicals generated by sunlight, pollution, tobacco, stress ... responsible for premature aging of the skin ;● Redensifying: also stimulates the production of collagen which watches over the firmness and elasticity of the skin ;● Anti-spot: this molecule limits the production of melanin which, when oxidized by free radicals, becomes darker and forms a brown spot on the skin.          <h2>How to prevent skin aging with a vitamin C-rich skin care product? </h2> Vitamin C is a molecule rich in benefits, soluble, but unstable: sensitive to heat and light, fragile in aqueous formulation.On the other hand, scientific literature shows that the effectiveness is optimal when its concentration is between 10% and 15%. Beyond that, and in the context of daily use, the skin is saturated. This is what makes Etat Pur's Actif Pur Vitamin C unique. We have designed a minimalist formula with a stable concentration of 10% vitamin C. Without water and with a syrupy texture, the integrity of the molecule is preserved, which guarantees an effectiveness and an optimal tolerance. Nothing more, nothing less! Use morning and night on forehead, cheeks and cheekbones, before moisturizer, once skin is clean and makeup removed. You may feel a slight warming effect upon application: this is completely normal and quickly fades.

Salicylic acid, SOS anti-imperfection careAre you tired of those little pimples and blackheads settled on your face? Salicylic acid is the active ingredient recommended by dermatologists to regain a clear and pure skin. How does it work? To reduce or even eliminate acne in teenagers and adults, cream formulations are sometimes as complex as they are mysterious. However, sometimes all it takes is a single active ingredient in the right dosage to make a difference! Salicylic acid is a BHA (beta-hydroxy acid), mainly used today for its exfoliating action. Its power? To eliminate the cells of the skin’s corneal layer, and to support their renewal. Tightened pores and flawless skin texture, here we are ready to face the test of the mirror!