Our approach
A brand inspired by ecobiology
Etat Pur is the perfect embodiment of the principles of the ecobiological approach NAOS has been following (behind the Bioderma and Institut Esthederm brands) for over 40 years: to safeguard your skin’s ecosystem and strengthen its natural mechanisms.
Respectful
Our extremely rigorous approach to product formulation goes well beyond common practice in cosmetics – even organic cosmetics. Our formulation charter only includes 300 (just 1%) of the 30
Selection of our ingredients takes into account the very latest publications and scientific research
Our positive formulation approach is based on 3 key principles:
Usefulness
Purity
Safety
Everyday skin care: Pure Skincare
Biomimetic Pure Skincare products contain no active ingredients
Because the skin is better at assimilating the things that most resemble it, 100% of the ingredients in our Pure Skincare products are biomimetic, in perfect affinity with the skin. Biomimetic ingredients are either the same as or very similar to the skin’s natural components, resulting in optimum tolerance and efficacy for our products.
The SkinAffinity patent ensures Pure Skincare products are exclusively composed of over 97% biomimetic active ingredients.
We have paid particular attention to hydration and nourishment levels in our range of moisturisers
The formulation (or sensory appeal) of our formulas also plays a role: it contributes to the performance of our formulas by taking the moisturising agents to the right place in the skin and by making our products easy to apply.
Treating problems when necessary: Pure Actives
To complement Pure Skincare products
The concentrations of active ingredients in Pure Actives are scientifically dosed to ensure that they are fully effective without being harsh to the skin.
Our patented IN-SKIN® technology ensures targeted action. This patent improves the skin’s permeability
To maintain the effectiveness of Pure Actives
Our selection of active ingredients is unique
