Our vision
“I dreamt of doing things completely differently. I dreamt of creating a brand that met the needs of anyone and everyone, from richest to poorest, from youngest to eldest, regardless of their skin type or colour, regardless of their lifestyle, their needs and their desires.
I wanted to create a brand that would be as pure as it could possibly be »
Pharmacist and founder of Etat Pur
A simple yet revolutionary idea
Etat Pur was born of a paradox. The growth of the modern cosmetics industry has been accompanied by escalating numbers of products and active ingredients
Dermatology tells us that it isn’t necessary – in fact it can even be harmful – to put an active ingredient on the skin unless it needs it. Every action triggers a reaction
To avoid over-treating the skin