The moisturizing and regenerating properties of aloe veraKnown and used for thousands of years, aloe vera contains a precious gel in its leaves. In the form of a highly concentrated active ingredient, it comes to the rescue of dehydrated, sensitive and weakened skin. Who does not know, at least by name, the extraordinary plant that is aloe vera? This plant is widespread in all the warm regions of the world and is a champion of hydration, repair and regeneration. Its richness in vitamins and minerals makes it a natural cosmetic active ingredient of great effectiveness. Particularly recommended for fragile and damaged skin, it can also intervene on a temporary problem of dehydration. The best way to use it? Select your aloe vera in the most concentrated form, and also make sure of its origin and its mode of culture. <h2>Aloe vera origin</h2> Aloe vera is a perennial shrub belonging to the genus Aloe. It is found in all warm regions of the planet, where its medicinal and cosmetic properties have been known for millennia. It is an amazing plant: it is able to store the water it needs to survive in the most arid environments. By cutting a leaf of aloe vera, we understand very quickly where its reserves are located. A section contains two substances. One, thick, yellow or red, is the juice of the plant, also called latex, or sap: it acts as a laxative and a stimulant on the body. The other is whitish gel, whose richness in water, vitamins and minerals gives it many virtues, especially for sensitive or dehydrated skin. <h2>Aloe vera: a powerful rehydrator and regenerator for the face</h2> Where does this success of aloe vera come from throughout history? Aloe vera pulp is 99% water. As for the last percent, it contains the extraordinary properties of the plant. Vitamins A, C, E, B1, B2, B3, B4, B6, B12, folic acid, minerals, enzymes, amino acids, fatty acids, salicylic acid, monosaccharides and polysaccharides... a real magic potion for the body, and especially the skin. Aloe vera gel is distinguished by its three main properties: ● It moisturizes intensely: not only does it restore the level of hydration of the epidermis, but it helps the skin to maintain an optimal water content by avoiding dehydration ;● It soothes and strengthens the weakened skins;● It helps to regenerate the skin by stimulating the production of essential components in the different layers of the dermis. A godsend for damaged skin! <h2>A cure of Aloe Vera at optimal concentrations</h2> Is your face dehydrated, tired, attacked by wind, sun, cold or pollution? Do you suffer from sunburn or redness due to the sensitivity of your skin? If you are a man, IS your skin weakened or irritated by shaving? Aloe vera gel is the right active ingredient to help your skin regain its comfort and ideal level of hydration. Many cosmetic products have introduced it in their formula.  Etat Pur has developed a specific active ingredient based on aloe vera. The precious substance, taken directly from the leaves of the plant, has been concentrated 200 times: an optimal dosage in the world of cosmetics! It ensures that you benefit from all the virtues of the gel without any undesirable effects, since aloe vera is very well tolerated by the skin. Moreover, the plant used for the manufacture of our pure active ingredient was cultivated in Guatemala, in an approach of sustainable development, without using chemical fertilizers.

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Glabridine, a plant active against hyperpigmentation of the skinA natural active extracted from the licorice root, glabridine has been used for centuries against brown spots, pregnancy mask, or acne marks on the face.